Business — Domain Index

Focused catalog of the 13 articles in wiki/business/. Cross-project consumers (e.g. startup-advisory work, founder essays, pivot conversations) should read this first before drilling into specific pages. For the full KB map, see INDEX.

Startups & founders

• startup-pivots — Jason's deepest startup expertise: pivot classification framework, Reid Hoffman's PayPal case, ClearBrain/Remotion/Contenda/Arlo Hill case studies, YC founder wisdom, Pivot Table book material
• product-market-fit — Three categories of PMF recognition (sudden pull, steady compounding, milestone), timelines from 25+ companies, PMF requirements and dimensions
• zombie-startups-and-failure — Diagnosing zombies, revival frameworks, Esper and Ridejoy failure stories, emotional vs. financial runway, antifragile framework
• fundraising-and-venture — Sam Altman's principles, pre-seed benchmarks (2024 SAFE data), fundraising psychology, Zuckerberg on leverage
• growth-and-scaling — Startup School wisdom (Zuck, Kalanick, Collison, Silberman), let fires burn, bet-the-company decisions, recession strategy
• startup-ideation — Nine ideation frameworks from top founders, four signs you're onto something, market waves, preconditions for success, "uniquely obvious" test
• founder-mode-amplification — Jason's MIT Sloan Management Review article extending Paul Graham's "Founder Mode." How professional managers amplify founder advantages. Chesky, Dickerson, Huffman, Kalanick/Plouffe case studies.

Sales, product, positioning

• sales-and-conversion — Win/loss analysis of discovery calls, what closes deals vs. what loses them, pricing dynamics
• sales-and-marketing-systems — Watering hole method, CRO sprint testing, Repeatable Revenue OS, Ramit's invisible scripts, pain primer, Book Yourself Solid, email nurture sequences
• product-management — What great PMs do, Jason's PM journey (Percolate → Etsy → Midgame), PM scorecard, Facebook's product culture, building in regulated markets
• narrowing-as-strategy — "10x better" through ruthless scope constraint: Amazon, Stripe, Canva, Facebook case studies
• content-and-platform-building — Recognized Expert research, the flywheel, YouTube strategy, marketing to high-achieving clients
• expertise-and-positioning — Baker's Business of Expertise, pattern recognition, vertical vs. horizontal positioning, Seth Godin's principles

Related domains

Founder psychology and leadership frameworks live in frameworks-index (leadership-frameworks, mental-models) and coaching-index (cofounder-conflict-coaching, ed-batista-on-startup-stages). Founder identity and meaning-making live in personal-index (deep-ambition-book-thesis). Full map: INDEX.