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▬ from [[sales-and-conversion]]

A rigorous win/loss analysis of discovery call transcripts — combined with research on high-ticket buyer psychology — reveals that closing a coaching engagement is less a sales problem than a fit and timing problem. When the right client arrives primed, rapport is genuine, and the call itself delivers a transformative insight, closing is nearly automatic. When any of those three elements is missing, even sincere interest rarely converts.

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