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▬ from [[startup-pivots]]

A pivot is a deliberate, structured change to one or more of the core dimensions of a startup — market, problem, or product — in response to evidence that the current direction won't produce a viable business. Pivots are not admissions of failure; they are the mechanism by which most successful technology companies found their eventual path. Jason Shen has lived through multiple pivots personally (Ridejoy, Headlight, Midgame), has interviewed dozens of founders who pivoted, and is systematizing this knowledge into a book ("Pivot Table") and course curriculum. This article covers the classifica…

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