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Creativity functions here as both personal practice and professional asset — a way of making sense of the world, generating novel solutions, and sustaining the kind of work that feels worth doing over a long career. The notes on this topic draw from neuroscience, Karen X. Cheng's approach to viral creative work, coaching conversations with creative professionals navigating money and identity, and frameworks for ideation from top founders. The through-line is a conviction that creativity is not a fixed trait but a capacity that can be cultivated, preserved, directed — and also depleted if treat…

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