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Genuine expertise is not accumulated accidentally — it is engineered through deliberate positioning that creates the conditions for pattern recognition to operate. Drawn primarily from David C. Baker's *The Business of Expertise* and complemented by Seth Godin, Brand Builders Group, and Josh Spector, this article covers the mechanics of building expertise, the structural choices that make it visible, and the marketing principles that make it commercially useful. For Jason, these ideas underpin both his own coaching practice (Refactor Labs) and his advisory work with clients navigating professi…
Prompt
What evidence has accumulated for or against this since?
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