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▬ from [[growth-and-scaling]]

Growth is not a single decision but a continuous series of choices about what to prioritize, what to ignore, and when to change course entirely. The founders who scale well tend to share a counterintuitive quality: they are comfortable letting problems go unsolved, they resist the temptation to grow before they're ready, and at some point they're willing to cannibalize their best current business to build a better future one. This article draws on stories from Zuckerberg, Kalanick, Collison, Silberman, Preston-Werner, and case studies from Fortnite, Starbucks, and The Diff to lay out what scal…

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